Hey, guys! To conclude the blogging 1010 series, I wanted my friend Seth to explain some of his thoughts on his “Expert Enough” motto which has really inspired me lately. Huge thanks to him for taking the time to write this!
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark Twain.
You want to start a blog but you’re unsure what all that entails. You want to start a blog but you don’t think you know enough (subject matter, technical, etc.) You want to start a blog but you feel like you aren’t a very good writer. You want to start a blog but you think you don’t have time. You want to start a blog but you’re not sure what to write about. If you’re reading this series intently, you may fall into one of these categories. Maybe you’ve said, “I’m not the best at it,” “He/She knows more than I do,” “I’ve only been studying this for a year,” “This is just a hobby of mine,” “I don’t know how to put my knowledge into words.”
You are not alone. I have either said or thought all of these excuses at one point or another in my pursuits to write and teach others. Inside that head of yours there is a great idea, a hidden knowledge, or collection of thoughts that needs to be shared! Hopefully these will be the words you need to hear in order to get you up and going. Most people have great ideas or great knowledge but don’t have the courage to do something about it. Most people don’t have a blog or an online business. Most people just don’t.
“Once you say you’re going to settle for second, that’s what happens to you in life.”
John F. Kennedy.
So what’s it going to take to be part of the minority and not the majority? How do we escape the “most”? I have seen inspirational movies where the main character has a thirty second montage of intense studying or working out or something along those lines and by the end of it they are above average and ready to make amazing things happen. I have often been on my third or fourth straight hour of reading and wished I could make my life into a montage and suddenly have everything that I need to be successful. It is not easy to break free from the majority but, I promise you, it is feasible. Throughout this article, we are going to look at a few points of encouragement and ask ourselves a few challenging questions in order to wake up that dormant outlier.
“An expert is a person who has made all the mistakes that can be made in a very narrow field.”
For most people, success and happiness doesn’t require becoming the world’s greatest expert. Andrew Carnegie was one of the most successful business men to ever live. To put it simply, he amassed his fortune in the steel industry. Despite this, Carnegie himself claimed to know very little about steel production, he surrounded himself with people who could do what he couldn’t. The reason for telling you this, is you don’t need to be a genius in a field to be successful in it. That being said, it requires surprisingly little effort in most fields to gain more expertise than 95% of people. This is because, despite the fact gains can be made quickly, most people never attempt to gain new skills, and even fewer follow through. The beautiful thing about writing a blog or teaching others is that expertise isn’t an absolute. Think of it as a scale, from 1 to 10. If you’re a 3, there are plenty of 1s and 2s out there who you can teach, and probably better than people with more expertise. Earning a living from who you are and what you know has little to do with your specific level of expertise. It’s more about your resourcefulness and finding a unique corner of the market. “I can accept failure, everyone fails at something. But I can’t accept not trying.” – Michael Jordan
“Anyone who lives within their means suffers from a lack of imagination.”
It is the people who are crazy enough to try something impossible who are the ones who do something impossible. Is it “impossible” for you, an average person who is still in school or just has a hobby, to write a successful blog, maybe monetize it, and maybe, just maybe, make your living off it? “That’s ridiculous!” “It can’t be done.” Tell that to Shane and Jocelyn Sams, Pat Flynn, Timothy Ferriss. These people all make a nearly unbelievable living just doing things similar to monetizing a blog. There will be more on making your blog work for you later (if Heather allows me to write for her again) but for now, just get that blog up and going, I beg of you. Look up the Pareto principle if you get the chance, be a part of the 20 (you’ll know what this means if you look up the principle).
If you are nervous about making the jump or simply putting it off out of fear of the unknown, here is your antidote. Write down your answers, and keep in mind that thinking a lot will not prove as fruitful or as prolific as simply brain vomiting on the page. Write and do not edit—aim for volume.
Spend a few minutes on each answer.
- What are ten things that you could teach your brother, sister, parents, friends, or acquaintances about your topic?
- What would be your biggest loss if your blog failed? (worst possible scenario)
- What would improve in your life if your blog was a success?
- If you already had 100,000 followers on your blog, what would your next post be about?
- What are three things you can do to make your blog today?
- What are three things you can do to add to the making of your blog tomorrow?
- Who do you know that can help you? (most successful people don’t do it alone)
- Do you want to be part of the majority? If not, how can you stand out?
For more from Seth, check out his facebook page here!